Many of the world’s leading consumer companies rely on Zeta’s platform and data to attract, grow, and keep consumers. Companies are interested in software suppliers like Zeta since they provide a variety of marketing services.
With our guide, you’ll learn how to buy stocks and participate in Zeta Global’s IPO.
When Is Zeta Global’s IPO Date?
The parameters for Zeta Global Holdings Corp.’s initial public offering set for June 7th have been established, valuing the New York-based omnichannel marketing platform at $2.30 billion.
In the IPO, the business is offering 15.62 million shares for a total of $187.4 million, while stockholders linked with specific board members are offering 7.1 million shares for a total of $85.3 million.
Quick Zeta Global History
Zeta Global has proposed guidelines for a $250 million initial public offering (IPO). The company offers digital advertising solutions to huge corporations all around the world. ZETA has achieved exceptional growth and operational breakeven statistics, and the IPO looks to be competitively priced, therefore it is worth exploring more.
David Steinberg, co-founder, Chairman, and CEO, leads the company’s management. David A. Steinberg and John Sculley launched Zeta Global in 2007 with a goal for marketing excellence fueled by the development of data, the emergence of AI, and the convergence of superior software technologies.
Zeta is now a major data-driven marketing technology firm with over 1,000 business clients in a variety of sectors. The Zeta Marketing Platform targets, connects, and engages customers via e-mail, social media, and other platforms. According to the business, their marketing platform makes use of machine learning algorithms to forecast user intent and boost interaction.
Outlook for Zeta Global IPO
Zeta proposes to offer 15.6 million shares of Class A stock, with stockholders selling 7.11 million shares at a targeted midpoint price of $11.00 per share, for a total gross proceeds of about $250 million. They were created in 2007 with revenue of $388 million for the fiscal year ending March 31, 2021.
Zeta, managed by David A. Steinberg obtained an additional $222.5 million in debt from lenders such as Barclays, Credit Suisse, and Morgan Stanley Senior who are also the primary underwriters for Zeta’s offering.
Steps to Buy Zeta Global IPO Stock
To purchase Zeta Global’s IPO, you must first open a brokerage account, then a trading account, deposit cash, and finally begin purchasing shares. Let’s review each step below.
Step 1: Select Your Preferred Brokerage
To acquire Zeta Global stock, you must first choose a brokerage. Remember to do your research. Your broker should mirror your trading style, whether you like aggressive trading or a more conservative, buy-and-hold strategy.
Step 2: Open Up Your Trading Account
After you’ve decided on the best brokerage for you, you’ll need to open an account with them. This account allows you to keep track of all the stocks in your portfolio.
Step 3: Deposit Funds Into Your Account
Once you’ve added a payment method to your account, you’ll be able to deposit funds to purchase Zeta shares. The following step is to decide how many Zeta stock shares you wish to buy.
Step 4: Search for the ZETA Global Ticker Symbol (ZETA)
On the stock exchange, a ticker symbol is important because it is used to identify each publicly traded stock. Zeta Global Holdings intends to list on the New York Stock Exchange under the ticker name ZETA.
Step 5: Purchase ZETA Global IPO Stock
To buy Zeta stock, you would need to do the following:
- Select an action type
- Input the amount of shares you want to purchase
- Simply click the “purchase” (or “buy”) button
Should You Invest in Zeta Global IPO Holdings?
The organization is the latest example of a technology company that is trying to profit on investor demand for new stock floats in the industry. Zeta has offices across the United States, the United Kingdom/Europe, Latin America, the Middle East, and Asia. According to the firm, Zeta’s sales increased by 20% last year to over $400 million, and it expects another 20% rise in 2020.
Zeta is investing in growing its ad-tech company into streaming television, particularly as advertisers accept the new platform. This is an IPO that investors may want to look into investing in as soon as it’s released. If you would like to learn more about how to invest in IPOs, then you should consider contacting a financial advisor.