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How To Buy Alphabet Inc. Stock (GOOG)

Google is the biggest search engine and online advertising firm in the world, as well as a major cloud services participant. Alphabet Inc. is a parent firm that owns Google. Google and Other Bets are two of the company’s popular segments. Our guide will show you how to open a brokerage account and start investing in Alphabet Inc stock.

Quick Alphabet Inc Stock History 

Google Inc. announced its intention to launch Alphabet Inc on August 10, 2015. Alphabet Inc., headquartered in Mountain View, California, is an American international corporation. Google Cloud, which includes Google Cloud Platform and Google Workspace, offers enterprise-ready cloud services.

Developers will use Google Cloud Platform to create, prototype, and launch applications on the company’s infrastructure. On October 2, 2015, it was formed as a result of a Google restructuring, and it became the parent organization of Google. 

Larry Page and Sergey Brin, the company’s founders, declared their resignations from executive positions in December 2019, with Sundar Pichai taking over as CEO. Page and Brin are both co-founders of Alphabet Inc., as well as executives, board owners, and controlling shareholders. Google, X Growth, Calico, Nest, Verily, Fiber, Makani, CapitalG, and GV make up the core of the business.

The Good and the Bad of Alphabet Inc Stock

There are numerous advantages to owning stocks or shares in a corporation. Here are some of the advantages and disadvantages of owning Alphabet Inc stock.

Pros of Owning Alphabet Inc Stock 

  • Google has cemented its position as the world’s most popular search engine. Google’s core company seems to be stabilizing, which must be reassuring to customers.
  • The company’s investment in diversification has made GOOG stock a big-time search engine revenue stream and excellent brand. Its product line includes everything from self-driving vehicles to the popular video streaming website YouTube.

Cons of Owning Alphabet Inc Stock 

  • Amazon is continuing to snatch up digital advertisement dollars from Google. Advertisers are spending more on Amazon’s popular website because more profitable product searches begin on Amazon rather than Google.
  • Shareholders need to be aware that Google Cloud made $3.83 billion in sales in the fourth quarter, but it lost $1.24 billion. Google Cloud’s net loss for the year was $5.6 billion.

Outlook for Alphabet Inc Stock

In the second quarter of 2020, Alphabet made $38.3 billion in sales, down from $38.9 billion the previous year. Alphabet made $56.9 billion in sales in the fourth quarter, up 23% from the same period last year. Shares of the fund developed returns of 0.88 percent in the first quarter of 2021.

The stock soared during the period as a result of the company’s impressive fourth-quarter earnings, which included a 23 percent increase in sales and increasing operating margins.

The companies move to the cloud and the adoption of online media has increased in the last year. This has had far-reaching effects for both businesses and customers. Google reported a 46 percent increase in cloud computing sales to $4.05 billion. YouTube ad sales increased by 49% to $6.01 billion, exceeding expectations of $5.66 billion.

Steps to Buy Alphabet Inc Stock

To purchase Alphabet Inc stock, you must first open a brokerage account, then a trading account, deposit money, and then begin purchasing shares. 

Step 1: Select a Brokerage

You will need a brokerage account to invest in Alphabet Inc. Consider opening a brokerage account now, if you don’t already have one, so you’ll be prepared to buy the stock

Step 2: Open the Trading Account

After you’ve decided on the best brokerage for you, you’ll need to open an account with them. You will use this account to post transactions and exchange stocks at specific times and rates.

Step 3: Deposit Funds Into the Account

You’ll be able to deposit funds to buy Alphabet Inc stock after you’ve attached an acceptable form of payment to your account. You will need to determine how many shares of Alphabet Inc stock you want to purchase once your account is officially activated.

Step 4: Search for the Alphabet Inc Ticker Symbol (GOOG)

Find the stock using the name or ticker symbol – GOOG – and do some homework before determining if it’s a solid investment for you.

Step 5: Purchase Alphabet Inc Stock

At the bottom of each page, brokers will have a “deal ticket” where you can place your order. On the broker’s order form, you’ll insert the sign and the amount of shares you would like to buy. In a market order, you can buy as many shares as you choose, or you can use a limit order to postpone the buying before the stock hits a certain amount.

Is Alphabet Inc. Stock a Good Buy?

Alphabet Inc (GOOG) is one of the world’s most popular and discussed companies on the stock market. Alphabet has outperformed most large-cap tech companies. Though Google has advanced into cloud computing and commercial hardware, its primary source of revenue remains in digital marketing. The company’s balance sheet is in excellent shape. GOOG has a net capital position of more than $100 billion.

If you’re searching for a new stock to buy that’s going to surge in the near future, then keep an eye on Alphabet Inc. If you would like to consult a professional to help you invest in stocks, feel free to reach out to a trusted financial advisor today.